I recently visited a restaurant in Galloway Township and thoroughly enjoyed my dish. Craving the dish as a take-out item but not remembering the name of the dish, I googled their sight. SURPRISE!!! No website…….only a listing with their phone number.
Imagine that…a restaurant, in 2014 New Jersey, that serves and delivers takeout food, has no website! Now I don’t want to disparage the place, as a ‘restaurant’, because the food is GREAT. Although they’ve only been open a couple of years, they’ve established themselves as a very reliable place to dine. The point here however is that they miss the opportunity to grow their business on the internet.
…what do I mean by that???
In today’s world it’s more important than ever to be sure that your business website is “RESPONSIVE”.
According to Wikipedia ” Responsive web design (RWD) is an approach to web design with a strong emphasis on image viewing experience to make reading easier and minimize resizing, panning, and scrolling for simpler navigation. This common set of best user experience practices can be applied to a wide range of devices, including mobile phones and desktop computers.”
- Why is this important?
According to Pew Research Center’s Internet & American Life Project “91% of Americans are cell phone owners, and almost two thirds of all Americans now go online using a mobile phone.”
- What does this mean to you?
The future of American business is in the palms of the hands of the population of the whole world in the form of ‘smartphones’ IPads, Notebooks, etc. We ‘Google’ everything, from concert tickets, to weather, to pizza to when the bus will arrive. And we get accurate information, quickly.
In today’s world in order to maximize your marketing opportunities, it is more important now than ever for YOU to have a website that is be viewable over all platforms and devices.
You’re on the web. Your mother’s, sister’s, aunt’s, son, who’s married to your first cousin does websites “on the side” and got your business “online”…..
A few weeks, months, (even years?), go by and you don’t think anything about your website. Have you looked at your website lately? Are there dated materials on your website? And by the way did you ever think about who is looking at your website and what it means to your business?
How can Social Media Marketing benefit my business?
According to “Resources for Entrepreneurs Staff”, “Using social media to improve a small business’ exposure online is one of the fastest-growing trends today.” But many business owners do not have the time, nor the desire, to manage their own social media.
How can you use social media to get more prospects and sales for your business? You may need to hire an “internet marketing strategist”, aka Social Media Expert. Someone who can completely manage your social media efforts, handling everything from Twitter to Facebook to Blogging, to Linkedin.
How important is your logo or brand for your online business?
An important part of starting up a new business is developing the company ‘brand’. To be effective, the logo should be consistently used for uniforms, vehicles, stationary, website, business cards and promotional items such as tote bags, magnets and pens. In short, any visible representation of your business will become part of, and contribute positively, to your company branding.
The most important component of any brand of course, is the recognizable logo. It will be displayed prominently on all of the items detailed above. Your logo is what will identify, in A MOMENT, and from this moment on ……. YOUR BUSINESS! ……… let’s be careful.